| 潍坊东升电子有限公司 |
| 2009-10-22 来源： |
| 1、 项目名称 数字有线电视机顶盒 2、 项目单位简介 潍坊东升电子有限公司始建于1992年，是一家经山东省科技厅认定的专业研制、开发、生产、经营有线电视光电宽带信息传输设备和电缆传输设备的高新技术企业，公司下设两个网络工程投资子公司和一个广告传媒子公司，并与中国石油大学联合成立了产品研发中心。 公司坚持“以人为本，科技领先，科学管理，诚信经营”的理念塑造企业形象，秉承以市场为导向，以光传输和数字传输产品研发与生产为主导，带动整个有线电视系列产品的不断进步，从而使公司逐步成为产品多元化并有较高知名度和竞争力的知名品牌企业。公司先后荣获“山东省高新技术企业”、“山东省民营科技先进单位”、“潍坊高新技术开发区五星级文明单位”等荣誉称号，并于2002年通过了ISO9001：2000质量体系认证。 东升公司将继续强化企业管理，不断开发出性价比更高的产品，向用户提供一流的产品、一流的服务。 3、 项目建设条件 潍坊东升电子有限公司严格按照ISO9001：2000质量标准组织生产，在制造大规模的产品实践中形成了科学的生产管理模式。严谨、高效的采购控制体系保证所用元器件技术性能优异可靠生产流程的任一环节都有明确的工艺要求，确保东升电子制造高品质的产品，赢得市场信誉。 公司拥有1500平方米的生产厂房、生产线、生产设备；以及各种专业的测试设备。 公司于2004年6月开始投入数字有线电视机顶盒的开发，与2005年3月生产样机并投放到市场试用，用户反映良好，广电部入网证等相关证件正在顺利办理过程中，9月份各种证件就会办理齐全，届时将大批量生产。 4、 项目内容及建设规模 本项目计划扩大现有生产规模，增建新的生产厂房、增加两条SMT自动贴片生产流水线、购置新的生产检测仪器设备、增加原材料的批量采购能力、培训员工达到适应生产的能力，计划达到年产数字有线电视机顶盒100万台的生产能力，年产值4.5亿元人民币。 5、 市场分析及预测 广播电视是我国最普及的信息工具和最好的信息载体，广播电视数字化是我国信息化建设的重要组成部分，全国人大十届一次会议报告中明确提出继续实施对国民经济发展有深远影响的数字电视、广播、电视直播卫星系统等重大高新技术工程。 数字电视机顶盒是数字电视系统的终端设备，是数字化的基础,是产业化的关键,是信息化的前提.数字机顶盒直接关系到每个家庭的数字化,而每个家庭的数字化直接影响到城市信息化、社会信息化的进程。 数字化、网络化、信息化等技术的迅猛发展，极大地扩展了广播电视的服务领域，数字化使有线电视网络不仅可以提供丰富多彩的高清晰度的数字电视节目，还可以提供电子政务，远程教育、电子商务、游戏娱乐、视频点播、电子节目指南、按次付费收看节目、电子邮件、IP电话、互联网等业务。要想在现有的模拟有线电视系统中实现以上业务功能，除前端需改为数字平台外，每台模拟电视机前，必须安装一台数字有线电视机顶盒。 专家预测，我国数字电视及相关产品的市场需求将达到每年1000——1500亿元人民币，2015年将达到5000亿元以上，中国有3.4亿家庭，3亿多台电视机，每台电视机配一台数字电视机顶盒，因此，将有很大市场。 6、 项目投资及资金构成 本项目总投资2000万元。项目完成后形成年产100万台数字机顶盒的生产能力。 投资包括以下几方面： ⑴生产基地扩建 500万元人民币 ⑵生产线基本建设 400万元人民币 ⑶仪器设备购置 280万元人民币 ⑷相关人员费用 100万元人民币 ⑸原材料购置 600万元人民币 ⑹其他 120万元人民币 其中，企业自筹1200万元人民币，计划引资100万美元。 7、 经济效益分析 根据市场及企业情况，本项目确定生产规模为：数字机顶盒100万台/年，年销售收入4.5亿元人民币，实现税金1980万元人民币，利润4140万元人民币。 8、 合作方式 欢迎投资到该项目中来，共同合作，利益共享。 9、 联系方式 电 话：+86-536-7366187-8001 传 真：+86-536-7367156 联系人：魏戈（总经理） HTTP//:WWW.DONSEN.COM.CN E-MAIL：DONGSHENG001@126.COM 1.Project: Set-Top-Box for Digital Cable TV 2.Company profile Established in 1992, Weifang Donsen Electronic Co., Ltd. is a high-tech enterprise approved by the Science and Technology Office of Shandong Province, which specialized in the research, development, manufacture and distribution of CATV optoelectronic broadband information transmitting and cable transmitting equipment. The company possesses two network-project investment subsidiaries and one advertisement subsidiary, and jointly established an R&D center with China University of Petroleum. Guided by the market, the company, leading by the research and development of optic-transmitting and digital transmitting products, is keeping its visualization of “Human-orientation, advanced technology, scientific management, integrity operation”, which brings along the whole industry of CATV series products and becomes a well-known multi-products enterprise with a higher fame and much more power. The company has been awarded many honors and obtained ISO9001: 2000 Quality System Certification in the year 2002. The company will keep up strengthening management; continuously develop high cost-efficient products to meet the demand of customers. 3.The existing qualifications The company has formed a scientific management module, as a the result of strictly following the ISO9001: 2000 Quality Standard as well as mass production experience. Precise and high-efficient purchase control system brings high quality and reliable components and apparatus, definite technique demand command all manufacture process, therefore her high quality products find very good market. The company boasts advanced production lines as well as all kinds of professional test and measurement equipments at her 1500sqm workshop. The company has been involved in developing digital CATV STB since June 2004, the first sample was put in the market in March 2005, getting a good reflection. The company is applying for Network Access Certificate of the SARFT, and all certificates will be ready in September, after which a mass production will come into true. 4.Project’s content and scale In the provision of the project, the company is planning to expand manufacture scale, increase manufacture workshop and two SMT auto slice assembly lines, purchase new test and measurement apparatus, enhance mass stock capacity of raw material, train the employees to adapt to production, reach to one million STBs annually and 450 million RMB yearly value. 5.Market analysis and forecast Radio and TV broadcasting is the most popular information tool and the best information carrier in China, the digitization of Radio and TV broadcasting is the important constituent of the informalization construction of China. Conference Report of the First Session of the 10th NPC definitely has pointed out that China will continuously implement such significant high-tech engineering as digital TV, broadcasting, and TV living broadcast, which bring far-reaching effect to the national economic development. Digital TV set-top-box is the terminal equipment of digital TV system, the base of digitization, and the key of industrialization, as well as the precondition of informalization. Set-top-box is directly related to the digitization of each household, while digitization of each household will directly influence the process of city and social informalization. The fast development of digitization, network, informalization greatly expands the service realm of Radio and TV broadcasting, and digitization enables CATV network to provide wonderful HD digital TV programs, e-government, distance leaning, e-commerce, e-game, video on demand (VOD), electronic program guide (EPG), billing TV program, e-mail, IP phone, Internet, etc. It is necessary to install a digital CATV STB on the top of analog TV set, besides digital platform shifting at head-end, to realize above-mentioned functions in the existing analog CATV system. Experts foresee that the market demand of digital TV and related products in China will reach to 100-150 billion RMB annually, above 500 billion in 2015, there are 0.34 billion households and more than 0.3 billion TV sets in China, thereupon, digital STB market is so big. 6.Project investment and capital profile Total investment is 20 million RMB. Annual one million digital STBs output will come into being after the project being completed. Investment items: 1) Manufacture base expansion 5million RMB 2) Production line construction 4million RMB 3) Apparatus and equipments purchase 2.8million RMB 4) Personnel expenditure 1million RMB 5) Raw material purchase 6million RMB 6) Others 1.2million RMB Among them, 12million RMB comes from the company itself, and 1millionUSD comes from foreign capital. 7.Economic benefit analysis According to the market and enterprise status, production scale of the project is one million digital STBs per year, the annual sales revenue is 0.45 billion RMB, the tax is 19.8 million RMB, and the profit is 41.4 million RMB. 8.Cooperation means Welcome investment to this project, to enjoy the benefits! 9.Contact : Phone: +86-536-7366187-8001 Fax: +86-536-7367156 Contact person: WeiGe (GM) HTTP//: WWW.DONSEN.COM.CN E-MAIL：DONGSHENG001@126.COM |
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